To get students excited about advertising and FIR Northwest, we set out to create an engaging campaign that would connect us with them and be entertaining. I’m a strong believer in creating advertising that’s engaging and valuable. FIR NW traditionally does a poster campaign around campus but, I pushed for a different direction.
On Valentine’s Day, we gave students cards along with their very own Love Fortunes. In total, we ended up making 45 unique fortunes and we got some very visceral reactions to the fortunes.
Account Manager Zoellen Fullmer
Art Direction Clarissa Fredericks-Wright
Copywriters Jake Floeter, Tobin Carlberg