The task was to advertise wine to a millennial generation who knew little about wine but, were curious to know more. The wine bar was going to launch during a festival weekend. The bar was located on the main street of the festival and was expected to have significant foot traffic passing by.
What better way was there to garner the crowds of the festival than by walking a sheep down the street? A sheep that we didn’t know how to shear.
Account Manager Hannah Cantrell
Strategists Pam Noble
Art Direction Katelyn Reimer
Media Derrick Chew
Copywriter Jake Floeter