The insights from the strategy was that dog owners were coming to Lucid Dog Training as the last step before giving up on their unruly dogs.
We geared this campaign to the real frustrations that came having an untrained dog and the relief Lucid Dog Training can bring.
While this campaign is not centered around copy I was instrumental in laying out the concept and scenarios.
Account Managers Bailey Arvidson-Goodell, Theresa Nguyen, McKenna Dover
Strategists Kevin Nickoloff, Taylor Wood
Art Direction Bao Phan, Savannah Quarum
Media Caitie Sauer
Copywriters Jake Floeter, Tobin Carlberg